Experienced design executive skilled in growing teams, fostering design excellence, and delivering impactful products.
About me
I have over 13 years of experience navigating the dynamic landscape of startups and agencies. Throughout my journey, I've proudly launched hundreds of products and played a pivotal role in crafting award-winning experience teams. I firmly believe that extraordinary outcomes stem from exceptional teams, and my career has been dedicated to cultivating distinguished design organizations.
My expertise is multifaceted, spanning industrial, service, and digital design, as well as encompassing user research and business strategy. What truly fuels my passion is the meticulous coordination of every touchpoint, all with the aim of building meaningful customer experiences. I am propelled by a profound desire to make a positive impact in the world through design and innovation.
At present, I'm at the helm of Neo Financial's design organization, steering a team of 35+ designers, researchers, strategists, writers, and directors. Together, we work closely with our founders to envision the future of our product.
Things I do
Building Design Teams
I specialize in assembling product design teams capable of consistently delivering top-tier work. Be it in compact, on-site studios or expansive remote agencies, I take pride in my ability to identify ideal talent for specific roles. My strength lies in crafting well-balanced, supportive, and diverse teams that can achieve scalable success over time.
Directing Product Design
Fostering design excellence within tech companies is my forte. I achieve this by instilling a user-centric focus, promoting collaboration, and supporting talent development. My approach integrates design thinking, adheres to best practices, and maintains iterative design processes for continuous improvement.
Connecting Business & User
I am adept at translating business and user needs into actionable design, providing guidance, and actively crafting numerous products throughout my career. This ranges from redesigning platforms for Fortune 100 companies to creating conceptual prototypes for early-stage product ventures.
Some highlights from my journey:
Neo Financial
Collaborating closely with the founding team, I defined the future of Neo's products and created a roadmap for their successful launch. This significantly contributed to our achievement of a valuation surpassing $1 billion. Additionally, I led the expansion of the UX organization from 7 to 34+ members, including directors.
Highline Beta
Working with portfolio managers, startup founders, and Highline's founders, I played a key role in establishing a leading venture studio in the market. Leading the product design efforts, I contributed to founder growth and successfully launched multiple startups, with several currently at the Series B level.
Oculus
For Oculus (via Jam 3 Agency), I led UX initiatives in launching a new international website and game store. Collaborating closely with leadership teams at Oculus and Meta, I defined product direction and managed a team of 10+ to bring this project to fruition.